Gap to launch new fall collection & LA design office
Since the collection’s debut last August, when Gap jeans were reinvented on every level including fit, fabric, wash and technical details – customers have delighted in the jeans which fit and feel like premium priced denim. Gap has since expanded the 1969 Premium Jeans collection to babyGap, GapKids and GapMaternity so that every Gap customer can enjoy styles like women’s Always Skinny, men’s Authentic or a kid’s Playdate Straight.
"Over the past year, it’s been exciting to see millions of customers try on and fall in love with our 1969 Premium Jeans,” said Marka Hansen, president of Gap, North America. “We know we have the best fitting premium jeans at an accessible price in the marketplace and we’ll continue to focus on this innovation especially as we bring our entire denim team to Los Angeles to live and work in the creative hub of the denim industry."
Gap to launch new fall collection & LA design office
Since the collection’s debut last August, when Gap jeans were reinvented on every level including fit, fabric, wash and technical details – customers have delighted in the jeans which fit and feel like premium priced denim. Gap has since expanded the 1969 Premium Jeans collection to babyGap, GapKids and GapMaternity so that every Gap customer can enjoy styles like women’s Always Skinny, men’s Authentic or a kid’s Playdate Straight.
"Over the past year, it’s been exciting to see millions of customers try on and fall in love with our 1969 Premium Jeans,” said Marka Hansen, president of Gap, North America. “We know we have the best fitting premium jeans at an accessible price in the marketplace and we’ll continue to focus on this innovation especially as we bring our entire denim team to Los Angeles to live and work in the creative hub of the denim industry."
Sexy Celebrities in Sexy Dresses
Sexy Celebrities in Sexy Dresses
Christina Hendricks: The New Face of London Fog
Hendricks stars in AMC's award winning series, Mad Men, and was recently named "Best-Looking Woman In America" by Esquire magazine. The multi-media marketing campaign will debut in October issues of fashion and lifestyle magazines such as Elle, Cosmopolitan and InStyle, outdoor and online.
Christina Hendricks stated, "London Fog is a classic brand, which I love. It also ties in to Mad Men, we used London Fog in the show and this was a nice way to tie everything together. The trench is such an iconic shape for men and women. It works for anyone - it worked in the 1960s and it works now."
Hendricks was chosen for the London Fog campaign for her glamorous and sophisticated persona. The alluring black and white campaign features Hendricks posing seductively in London Fog outerwear and accessories. The campaign was created by the Iconix in-house marketing team and shot by photographer Nino Munoz in Los Angeles.