Frida Giannini Brings 1970s Fashion into Now

It’s fair to say that I have extremely high expectations of Frida Giannini. This is the woman whose intricately strappy athletic dresses were the pinnacle of futuristic-sporty-glam in Spring. The woman who brought us the much copied and even more drooled-after triple strap leather heel the Spring before; and who almost singled-handedly created the bohemian fringed boot revolution in 2008. Yet for Fall 2010, her latest venture for Gucci was an excersise in minimalism that brought the more sophisticated aspects of 1970s fashion into the now.

The palette of browns, nudes, and greys works perfectly for the immaculately tailored trousers. Dresses are uncomplicated: marked only by diagonal slits and solid gold collars.

The luxurious Ostrich leather bags are beautiful; and classic enough to be big sellers and safe investment pieces. But where Frida excels at amazing detailing, the shoes fall a bit flat. Over the knee boots in suede are divine - yet nothing new to runways of the past few seasons. The heels were also to the minimal side and less than attention-grabbing.

The real detail only hit with spangled dresses, lace, and glam feathered pieces. All up there’s much to like about Frida’s sophisticated and uncomplicated collection; but I’m hoping next time there’ll be more lust-worthy shoes to add to my collection.