Shana Gibson launches ‘I Ride My Own White Horse’ campaign

Shana Gibson, owner of Modern Cowgirl, wants to inspire girls and women to be empowered, be their own hero, and save their own day with the launch of her new White Horse Campaign. Merging the boldness and moxie of the cowgirl, and the sophistication and style of chic couture, Modern Cowgirl focuses on celebrating the spirit and strength of the cowgirl within every woman. Modern Cowgirl is redefining the fantasy of the cowboy on his white horse with their motto “I Ride my Own White Horse”. Modern Cowgirl was founded by Shana and opened its virtual doors in 2000. Since then it has evolved from a website offering a variety of western goods, to an online store where you will find a truly unique line of apparel and jewelry all designed by Modern Cowgirl. Their signature "I Ride my Own White Horse" design is featured on a line of T-shirts, canvas tote bags, handmade notebooks, and necklaces which are available online. The White Horse Campaign encourages women to inspire strength in themselves and each other by sharing their own amazing stories. Modern Cowgirl wants women to send an email, a post card, draw a picture, or send a photo of what inspires them. The submissions will be posted on the Modern Cowgirl website where women everywhere can read them and draw inspiration from the stories and experiences. Modern Cowgirl has also just released their new Spring/Summer collection which includes 13 designs on burnout tee shirts, tank tops, cotton tees and tote bags. In addition to apparel, Modern Cowgirl has an extensive line of jewelry from fun smaller pieces, to classic heirloom designs. Along with the new Spring/Summer collection, Modern Cowgirl is introducing the “Strength is a Woman’s Charm Collection”. Mix and match from our collection of 24k gold vermeil and sterling silver charms to make your own unique necklace. Choose between a 16” or 18” ball chain or 14k gold-filled chain.

Modern Cowgirl