Badgley Mischka Bridal Introduces Second Season of Lower-Priced Mark and James Collection

New York – Becoming a blushing bride wearing Badgley Mischka is now a little easier on the wallet, thanks in part to the label's Mark and James bridal collection, which marks its second season with its Fall 2010 collection.

Shown in New York on Saturday, April 10, alongside the Badgley Mischka signature line, designers Mark Badgley and James Mischka showed a fashion-forward collection with Mark and James bridal.

They included some with shorter lengths, great for customers who might want to show off some equally deluxe footwear. One of the more fanciful Mark and James dresses featured luscious, accordion-plated ruffles for the bride with a princess-at-the-ball fantasies for theirwedding day.

While the dresses for Mark and James were no less elegant than their more expensive line, the focus here was more on silhouette, whether trumpet, full tulle ball gown or a vintage-inspired peplum, rather than on all-over, expensive embellishments.

Their latest bridal designs for the Badgley Mischka signature collection, which range in price from $4610 to $7250, kept close to their tradition of infusing the looks with elements of high Hollywood glamour.

Elaborate beading and embroidery is a constant in their collections - this season it was inspired by vintage gowns from the '20s and '50s - but for Fall 2010, they also demonstrated that they can achieve gorgeous texture with a lush use of fabric, too, whether using Alencon lace or with dramatic yet soft multi-tiered skirts created from petal-like layers of net.

And whether a bride wants a body-conscious, streamlined gown with an elongating trumpet flare or a more structured dress - an Italian silk satin gown with a contrasting black lace obi cinched the waist for an hourglass-enhancing look - once again Badgley Mischka lead the way in a variety of gorgeous options.