Balmain autumn/winter 2010-11, photographed by James Cochrane

BEAUTY TREND: FACE
AUTUMN/WINTER 2010-11

Balmania

Every season all eyes look to Balmain in Paris, because, no matter what trends are emerging at the other shows in other cities, who wouldn't want to look like an effortlessly beautiful Balmain woman? For autumn/winter 2010-11 in particular though, the "pared-down Parisian Balmain aesthetic" seems to have taken over, with a plethora of designers who might normally favour colour make-up statements or theatrical hair, such as Marc Jacobs, Matthew Williamsonand Prada, favouring a much more pared-down take on beauty. Make-up artist Tom Pecheux, who is a master colourist himself, took to his nude palette for this show, using a combination of contouring and highlighting to solely enhance the girls' natural beauty rather than change it. Hair stylist Sam McKnight also used the same formula, by simply washing girls' hair, ironing out any kinks and finishing with hairspray .