Couture Denim

HUDSON JEANS is launching a high-end couture collection, designed by Benjamin Taverniti. The collection, named Resurrection, is constructed by hand from recycled denim and comes with a hefty $995 price tag, compared to the non-recycled main line which retails at between $215 and $325 a pair.

"We keep archives of all of our past collections going back to the start of the company," head designer Taverniti, who created bespoke pieces for French Vogue aged 19, explained. "I wanted to find a way to breathe new life into them - they are a reinterpretation of Hudson history."

The Hudson Jeans campaign is fronted by the British Fashion Awards Model of the Year Georgia May Jagger for the second season - and Taverniti insists she is a perfect fit.

"Her genetic DNA and our brand DNA are one and the same," Taverniti told Luxist. "Her mother Jerry Hall is American and her father Mick Jagger [is British] - and Hudson is born in California, but rooted in London. [Georgia] is also the ultimate Hudson girl - the personification of rock 'n' roll meets glamour, who embodies California freedom and British cool. She is effortlessly stylish and isn't afraid to take risks or to be herself while creating her own destiny."