Daria Does “Gypset”

If you haven’t been living down under, you may not recognize the name Oroton, the Aussie label that’s been going strong since 1938. But that may change soon, thanks to a very recognizable face: Daria Werbowy. The brand has signed Daria to front its Spring ‘10 campaign, inspired by the jet-setting, boho lifestyle—a.k.a. the “gypset.” Personally, we’d say the glamorous Werbowy’s more jet than gyp, but we imagine the super’s diehard fans will be too smitten with her new shots to care.