Reformed Kerry Katona at centre of bidding war between fashion labels who want her to launch range for bigger women

Not so long ago, Kerry Katona appeared washed-up at 29.

A self-confessed druggie, the mother of four was living under the spell of a man determined to spend every penny she earned.

But after cleaning up her act, switching agents and moving south, she is once more in demand - as an apparent bidding war between fashion labels proves.

Katona was looking more glamorous than ever on Friday on a jaunt to London in a pair of flared black slacks and a white, ruffled top.

They want her to put her name to a clothing range after seeing stores sell out of outfits she has been pictured wearing at high-profile events.

She in turn is keen to ensure the outfits are flattering for larger women by giving them trimmer tummies and pushed-up busts.

A source confirmed to the News Of The World: 'Kerry Katona clothing is coming. It's very exciting for her. Nobody would have thought it possible a few months ago.

'Kerry's determined to launch clothing that makes real women feel better about themselves.'

She also harbours plans to create lingerie that is comfortable to wear and sexy swimwear for mothers whose bodies have been affected by having children.

The good news for Kerry coincides with the improvement in her personal life since she moved to a revamped barn in Godstone, Surrey.

Heading home: Katona shows off the busty look she wants to give her new clothing range

She is happily dating a painter and decorator, Adam Waldron, 33, and he clearly likes her stylish new look.

The couple are so confident in their relationship they even risked a trip to Ikea - the starting point for many an argument - this past Bank Holiday.

Contented couple: Kerry Katona with new boyfriend Adam Waldron