Rachel Zoe Piles It On

A-list celebrities and legions of QVC shoppers aren’t the only people who have been influenced by Rachel Zoe’s trademark style. At yesterday’s preview party for Zoe’s new QVC collection at the Gramercy Park Hotel, attendees included not only Zoe faves Prabal Gurung, Brian Atwood, and Marchesa designers Georgina Chapman and Keren Craig but Zoe’s mom, too. And as the stylist-to-the-stars gave a tour of her new duds, the materfamilias couldn’t help but chime in now and then. “I’m designing for everyone,” Zoe (left, with designer Mandy Coon) said, citing a shaggy faux-fur jacket and an oversize pashmina-style wrap. “That jacket’s for one girl—like, a Kate Hudson girl, fun, funky, easy. The wrap is more like for a classy Jennifer Garner girl. And then,” she added, “there’s me, and I just wear all of it. Throw it all on!” Mom, standing in the background, took the opportunity to jangle her Rachel Zoe for QVC jewelry. “Look!” she said. “I’m wearing a lot, too!” Apparently, maximalism runs in the family.

—Maya Singer