Levi's unveils ‘Believe’ to support Levi's Curve ID line
Created after listening to women from around the world, and based on a study of body scans of more than 60,000 women, Levi’s designers created a new approach to measuring a woman’s body. Through this approach, Levi's identified three distinct body types that account for 80 percent of women’s shapes universally. The three Levi’s Curve ID fits are based on these universal body types. The three custom fits include:
Slight Curve – designed to celebrate straight figures
Demi Curve – designed to fit even proportions
Bold Curve – designed to honor genuine curves
Present at the event to launch this new range were John Anderson, President & CEO of Levi Strauss & Co., Mary Alderete, Vice President, Global Women’s Marketing, the Levi's brand, and Shumone Chatterjee, Vice President, Marketing, the Levi's brand – Asia Pacific, sharing global learning and insights which shaped the launch of the ‘Levi's Curve ID’ product.
Levi's unveils ‘Believe’ to support Levi's Curve ID line
Created after listening to women from around the world, and based on a study of body scans of more than 60,000 women, Levi’s designers created a new approach to measuring a woman’s body. Through this approach, Levi's identified three distinct body types that account for 80 percent of women’s shapes universally. The three Levi’s Curve ID fits are based on these universal body types. The three custom fits include:
Slight Curve – designed to celebrate straight figures
Demi Curve – designed to fit even proportions
Bold Curve – designed to honor genuine curves
Present at the event to launch this new range were John Anderson, President & CEO of Levi Strauss & Co., Mary Alderete, Vice President, Global Women’s Marketing, the Levi's brand, and Shumone Chatterjee, Vice President, Marketing, the Levi's brand – Asia Pacific, sharing global learning and insights which shaped the launch of the ‘Levi's Curve ID’ product.
Jacqueline Bisset to do ANEW campaign
“I am excited to be working with Avon on the ANEW Platinum Collection, as it specifically addresses the needs of women with my skincare concerns,” reveals ANEW Platinum spokesperson Jacqueline Bisset. “I want a skincare product that makes my skin look as young as I feel. ANEW Platinum helps recapture the definition and tone of younger skin.”
“Jacqueline embodies everything the ANEW woman aspires to be beauty, poise and sophistication,” says Andre Baradat, Vice President, Global Skincare Marketing, Avon. “We are thrilled to have such an amazing international beauty icon as the face of our new breakthrough ANEW Platinum line.”
The ANEW Platinum Night Cream and Serum will be available beginning November 2010 in conjunction with an advertising campaign featuring Jacqueline Bisset. She will also appear in the pages of the Avon brochure for ANEW Platinum beginning in November 2010.
Jacqueline Bisset to do ANEW campaign
“I am excited to be working with Avon on the ANEW Platinum Collection, as it specifically addresses the needs of women with my skincare concerns,” reveals ANEW Platinum spokesperson Jacqueline Bisset. “I want a skincare product that makes my skin look as young as I feel. ANEW Platinum helps recapture the definition and tone of younger skin.”
“Jacqueline embodies everything the ANEW woman aspires to be beauty, poise and sophistication,” says Andre Baradat, Vice President, Global Skincare Marketing, Avon. “We are thrilled to have such an amazing international beauty icon as the face of our new breakthrough ANEW Platinum line.”
The ANEW Platinum Night Cream and Serum will be available beginning November 2010 in conjunction with an advertising campaign featuring Jacqueline Bisset. She will also appear in the pages of the Avon brochure for ANEW Platinum beginning in November 2010.
Fashion & fun to come at Fashion WEEKEND
After four full days of Fashion Week shows, New Zealand Fashion WEEKEND opens up to the public on Friday afternoon and evening, then again for a full day on Saturday.
“There’s a huge amount of action at Fashion WEEKEND. Stop for a bite at Fashion Plate, catch Sera Lilly’s show, see Sola Rosa play and get some beauty advice,” says NZFW Brand Director Myken Stewart.
Adding to the confirmed headline acts, Sydney DJ MOONCHILD will be spinning his famous blend of nu-disco and club favorites to get the party started in the Cutting Room, joining a fantastic local DJ line up entertaining guests right through the week at the Cutting Room Bar.
The most fashionable restaurant in town Fashion Plate will be open all weekend serving up delicious tapas and conveniently fast meals making Fashion Plate the perfect place to grab a bite between shows.
Fashion lovers can get the low down on hair and beauty with informative and entertaining seminars from Dr. Catherine Stone from the Face Place, Pheonix Cosmetics, Jackie O’Fee (Signature Style), Magic Tan, Inika and The Skin Institute. Paul Serville and the Servilles Creative Team will be on hand to share their salon secrets and the latest cuts and styles for summer with the eager audience.
Fashion & fun to come at Fashion WEEKEND
After four full days of Fashion Week shows, New Zealand Fashion WEEKEND opens up to the public on Friday afternoon and evening, then again for a full day on Saturday.
“There’s a huge amount of action at Fashion WEEKEND. Stop for a bite at Fashion Plate, catch Sera Lilly’s show, see Sola Rosa play and get some beauty advice,” says NZFW Brand Director Myken Stewart.
Adding to the confirmed headline acts, Sydney DJ MOONCHILD will be spinning his famous blend of nu-disco and club favorites to get the party started in the Cutting Room, joining a fantastic local DJ line up entertaining guests right through the week at the Cutting Room Bar.
The most fashionable restaurant in town Fashion Plate will be open all weekend serving up delicious tapas and conveniently fast meals making Fashion Plate the perfect place to grab a bite between shows.
Fashion lovers can get the low down on hair and beauty with informative and entertaining seminars from Dr. Catherine Stone from the Face Place, Pheonix Cosmetics, Jackie O’Fee (Signature Style), Magic Tan, Inika and The Skin Institute. Paul Serville and the Servilles Creative Team will be on hand to share their salon secrets and the latest cuts and styles for summer with the eager audience.
